Human resources and benefits personnel can significantly influence employees’ mindset and experience during open enrollment. Here are five methods organizations can implement to improve employee engagement during open enrollment:

1. Post Information to Your Organization’s Intranet:

Utilize your organization’s intranet to post important information about open enrollment. This can include deadlines, resources, and links to the PGB custom microsite. Regularly updating the intranet ensures that employees have easy access to all necessary information and can stay informed throughout the enrollment period.

2. Set Up Email Reminders for Open Enrollment:

Select dates to send email reminders to employees about open enrollment and provide links to resources like the PGB custom microsite, which can be found by clicking “Find Your Benefits.” You can use our customizable email templates to provide detailed information, highlight important changes, and send deadline reminders.

3. Provide Practical Examples of How to Use Benefits:

Real-life examples make it easier to understand how to use benefits. For instance, a list of items that can be purchased with Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) includes prescription medications, medical equipment, and sunscreen. Websites like the online FSA and HSA Stores can simplify shopping.

4. Simplify Benefits Language:

Complex benefit terms can be confusing. Simplify them by focusing on the main impact of each benefit using brief descriptions. If more information is needed, provide links to detailed resources, such as the PGB digital benefits guide, which offers comprehensive explanations.

5. Frame Open Enrollment as a Strategic Decision-Making Period:

Open enrollment is a strategic decision-making period for health and finances. Here are some steps to plan:

• Assess Health Needs: Evaluate health needs for the upcoming year, including planned medical procedures, ongoing treatments, or changes in family health dynamics. Understanding these needs helps in selecting benefits that address specific medical conditions.
• Estimate Costs: Estimate potential healthcare expenses to choose the most suitable plans. This involves calculating expected costs for doctor visits, medications, and other healthcare services. Accurate estimates aid in financial preparedness and ensure adequate coverage.

Through clear communication, accessible resources, and strategic guidance, HR and benefits personnel will be seen as key influencers, ensuring employees are well-informed, supported, and empowered during open enrollment.

Partnering with Pierce Group Benefits

With over 50 years as an industry leader in employee benefits, Pierce Group Benefits (PGB) supports HR professionals and benefits personnel and their employees throughout the open enrollment period and beyond. PGB clients receive enrollment resources like a digital benefits guide, custom microsite and custom explainer videos, as tools to assist with enrollment. Feel free to utilize these resources in your communications with employees. For any questions, you are welcome to contact your PGB Account Executive or email a PGB Representative at partnership@piercegroupbenefits.com.